MANAGEMENT SUPERVISOR: Lauren Wilson So why did Bud Light branch into hard seltzers in the first place? ACCOUNT EXECUTIVE: Carla Caban Bud Light Super Bowl Commercials take you into the brain of musician and Bud Light enthusiast, Post Malone.
Two Super Bowl ads. You can check out both commercials below (UPDATE: #POSTYSTORE WON! So far, both ads appear to be incredibly popular, with many Twitter users encouraging the company to air both commercials during the Super Bowl. “Two Super Bowl ads. Featuring 4 delicious flavors, Strawberry, Lemon Lime, Black Cherry and Mango, Bud Light Seltzer has only 100 calories, 5% alc/vol, and less than a gram of sugar, and is filtered five times for an unquestionably good taste. PRODUCER: Kevin Breheny, MIX COMPANY: Soundlounge The rapper and beer company created two awesome commercials promoting the newly-launched Bud Light Seltzer, and now they don't know which one should air during the Super Bowl. EXECUTIVE PRODUCER: Becca Falborn, SOUND DESIGN COMPANY: Henry Boy SOUND DESIGNER: Bill Chesley PRODUCER: Kate Gibson, AGENCY: W+K NEW YORK When the caller asks how you order the product, the barkeep awkwardly explains that all you have to do is simply ask for it.
DESIGNER: Clemens den Exter, TELECINE COMPANY: Company 3 At the Bud Light Seltzer Call Center and Bar, there's no such thing as a stupid question. They eventually settle on both Bud Light and Bud Light Seltzers because Post is “incredibly rich” and can afford both. In one part of Post’s body, his “taste buds,” which is a group of people wearing goggles and red jerseys, starts screaming their approval while the seltzer rains down on them. “Many people may have never tried a hard seltzer, so by placing the Bud Light name on it, it brings with it the quality credentials of our beer,” Goeler said, according to Market Watch. But Bud Light Seltzer's ad this year is so good that it's putting many of the beer ads to shame. EXECUTIVE PRODUCER: Jessica Griffeth #PostyBar #BudLightSeltzer, Pro tip: air them both at once,” to which Bud Light responded, “that’d be too much sauce.” Another user wrote, “How about #POSTYBARSTORE,” while another added a meme, “Is it too much to ask for both?”.
A daily briefing on what matters in the music industry, Red Velvet's Irene Apologizes After Verbally Attacking Fashion Editor | Billboard News, Aaliyah Book 'Baby Girl: Better Known As Aaliyah' Dropping Next Year | Billboard News, Cardi B, Jennifer Lopez, Kanye West and More Artists Who Voted on Election Day, Katy Perry Dressed Up as a Giant 'I Voted' Sticker to Help Get Out the Vote, Post Malone Shouts-Out His Fellow Grammy Nominees, Reveals Why Kanye West Wasn't on His Album, Ariana Grande Teases Upcoming Single 'Positions' With New Cover Art | Billboard News. EDITOR: Dave Anderson So it’s a real honor and blessing for me to be able to be a part of such a big moment.”, “We are so fortunate to have two great Super Bowl spots this year, but only have room for one.
This predicament sparks confusion and mayhem in Post’s brain, and the store. AGENCY POST PRODUCER: Dave Lambert Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval. According to Bud Light’s marketing vice-president Andy Goeler, the company wanted to give Bud Light fans a “quality” seltzer in a market that is flooded with other similar products. BUSINESS AFFAIRS COORDINATOR: Andrea Sierra
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