the age readership demographics

After 18 to 24-year-olds the second largest age demographic is of those between 25 and 29 years of age. Download a customizable template here. That’s particularly interesting given the rhetoric we’ve heard over the years about i attracting lots of students and younger, more engaged audiences. Overall, the Business, Financial and Airline magazines readership experienced a decrease of 23.7 per cent over the last year to 1,160,000 (5.5% of the population).

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That’s to be expected given the number of older readers they attract and the sort of content those papers produce.

The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at 45 and 46 percent respectively.

Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Compared to previous decades, younger readers now account for a greater percentage of newspaper readers.

The Independent audience is the youngest on average, at 43, while its sister paper, i, came in considerably older, at 50. It is also younger than viewers of CNN—including Headline News—CNBC, and those who listen to radio news/talk programming. Written by Henry Taylor , 16 April, 2017, published on

Interested in telling your newspaper market’s cross-platform story? Age split. It’s also worth looking at the gender split in each paper’s audience, as it will give some (rough) indication as to both the type of content being produced and therefore the type of advertising each paper will be attracting.

Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership.

The Age increased its digital and print audience to a total of more than 4.5 million in December, its highest recorded readership. In total, newspapers reach 69% of the U.S. population in a given month. The Age is a daily newspaper in Melbourne, Victoria, Australia, that has been published since 1854.Owned and published by Nine Entertainment Co., The Age primarily serves Victoria, but copies also sell in Tasmania, the Australian Capital Territory and border regions of South Australia and southern New South Wales.It is delivered both in print and digital formats. (+1) 202-419-4349 | Fax

Average issue readership: 1,027,000.

The exception, The Atlantic, has the oldest readership of all. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. Necessary cookies are absolutely essential for the website to function properly. 2. In fact, digital newspaper paper readers are 49% more likely than the general adult population to be a college graduate and 43% more likely to have household incomes over $100,000. Former Vice President of Research & Industry Analysis at News Media Alliance. (+1) 202-419-4372 | Media Inquiries. What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic, Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open, Consumer Pattern eBook: How to Identify and Act on Emerging Trends. Click here for more information about visitor and mail/package delivery changes during COVID-19. News Corp's best-performing title in December was The Daily Telegraph, with 4.532 million readers. And a person who uses both print newspapers and engages with newspaper digital content is younger still, at 49.6 years.

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The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just five percent.

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And by broadening their distribution to digital channels, many newspapers have attracted digital readers, who represent an even more affluent and educated segment of readers. Those who used a mobile device to engage with newspaper media have a median age of 38.6, younger than that for Facebook (41.3) or the Huffington Post (39.4). Reader profile Circulation and readership. They also consume media in different ways and amounts, and on a wider variety of devices than their older counterparts. Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.

With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they’re attracting.

The table below provides detailed demographic information about Observer readers and shows how they compare to the average UK adult. Business magazine category is fifth most widely read with a readership of over 1.1 million.

The Independent audience is the youngest on average, at, Unsurprisingly The Daily Telegraph has the oldest average readership, at, The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at, The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just, The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at, The Daily Mail and The Telegraph fairly predictably have the lowest percentage of millennial audience make-up, at just, Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with, The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with, Things are a little more balanced at the Telegraph, Guardian and Mirror, however, while at the Sun, Times, i, and Independent, it’s a rough, With the future of newspapers rapidly going digital and publishers racing to adopt or create sustainable business models that work online, the fact that.

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