“This year, we wanted to continue building awareness of our Don’t Believe in Never platform with new, inspirational stories that continue to prove that AFL is a game like no other.”. With the 2018 Toyota AFL Premiership Season nearly upon us, Mr McLachlan said that Aliir and Damien's stories stood out for what's possible and provided hope for the year ahead. Enjoy the standout moments from the midfielder's career so far, Mitch Cleary and Callum Twomey answer all your trade questions live on Facebook, Enjoy the standout moments from the forward's career so far, Riley Beveridge, Callum Twomey and Nathan Schmook wrap up the opening day of the…, All the latest trade news and whispers in our daily LIVE blog, Keep up to date with your club's picks throughout the Trade Period, Collingwood list manager Ned Guy speaks to AFL Exchange on Trade Radio regarding Adam…, Restricted free agent Brad Crouch joins St Kilda from Adelaide, This content is unavailable in your region. 3 days. AFL CEO Gillon McLachlan said the campaign was inspirational for all levels of Australian Football, from the grassroots through to both the elite men’s and women’s competitions. "Richmond's premiership gave so many fans hope for what's possible for their teams, but within teams you have individuals who have persevered and reached remarkable heights, just like Aliir," he said. Don't Believe In Never.
The AFL today released its 2018 campaign, Don't Believe in Never, showcasing three remarkable stories centring on passion, dedication, overcoming adversity and ultimately triumph within the game. Last year’s campaign launch featured Dema, a footballer from a Muslim family in western Sydney who had a passion for AFL despite her father initially forbidding her from playing. You can access more content with Watch AFL. You can access more content with Watch AFL. Which clubs give up the most Fantasy points per position? Initially hesitant, Dema's father Stephen is now the team’s number one supporter, encouraging her along the way and ultimately to participate in the 2017 Female National Diversity Championships. From 2019, fans will no longer be able to subscribe to AFL Live Pass through the AFL website. By clicking 'Accept' on this banner or using our site you accept our use of cookies. From 2019, fans will no longer be able to subscribe to AFL Live Pass through the AFL website. However, you can still subscribe via the Apple App Store or the Google Play. Special Group comes together on Pinterest, The experience journey: A formula for revenue marketing success, Three holding groups in three years, 40% growth, and energy beating everything: Pete Bosilkovski on Clems Sydney coming into its own, As Origin returns, fans’ hunger for live sport shows no sign of backing down, Sportsbet spoofs Nine’s COVID-19 message of hope, What’s in a name? forms: { AFL marketing manager, Tim Hirst, said about the new campaign: “After the phenomenal success of last year’s launch campaign, we knew that we had a brilliant platform to continue sharing ‘never’ stories from. Just ask their…, Kimberley 'Kimba' Benjamin brings one thing to Yokayi - Football memories tied to…, For the Mob, for women, for family, Narelle Long is taking huge strides in the…, Bec Beeson opens up about the impact her father has had on her journey, Short films, docos, heaps more ... A free entertainment destination with a stack of AFL content, Keep up-to-date with the latest trade news and rumours, Keep track with our comprehensive club-by-club listing. Don't believe in never - West Coast The story of the West Coast Football Club and their journey to Premiership glory. Dema is a young girl of Muslim background from Bankstown, NSW who had no interest in AFL. Please see below for the synopsis on each film. Needing to convince her conservative parents - who originally said never - to play AFL, she eventually joined the Bankstown Bull Sharks in the heart of Western Sydney. Richmond's remarkable 2017 Toyota AFL Premiership. by Paul Wallbank The AFL has launched its 2019 season campaign by Clemenger BBDO, building on last year’s Don’t Believe in Never positioning. Video. The AFL has launched its 2019 season campaign by Clemenger BBDO, building on last year’s Don’t Believe in Never positioning. Jack Riewoldt chats on AFL 360 following the Grand Final win over Geelong. Regularly training on Lance Franklin and being guided by some of the team's best in Josh Kennedy and Dan Hannebery, Aliir is fulfilling his dream, and the dream of so many kids, in being a leading AFL footballer.
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