The concept testing process will involve capturing of the customers’ needs and will be targeted at the requirements of the customers (Nijssen & Frambach, 2001). The product is a powder detergent by the name ‘Omo’ to be unveiled and marketed in the United Kingdom.
Thanks, they are really good.â The product therefore targets consumers that require the high quality of the detergents but at a relatively affordable cost in the market.
This analyses issues related to the different elements used and the established codes and coventions of print adverts. In this consumer’s-rather-than-buyer’s market, the consumer’s power is increasingly intimidating. âThey have saved me a huge amount of time and the detail that goes into your work is second to none. By continuing we’ll assume you board with our, Tata Motors Acquisition of Daewoo Commercial Vehicles, How to secure financing as a small business owner, How to Make a Business Plan for Any Business, 7 Crucial Macro Environment Factors to Include in Your Analysis, Macro Environment Examples in the Real World. Last but not least, the atmosphere created in the ad is that of a happy family with three generations (which, obviously, is very common in Vietnamese culture).There is special harmony among these three characters reminding people of their family: the grandma’s way of loving her grandson, his attachment to her, the housework sharing between mother and daughter… these tiny details just get to people’s heart and mind in the most natural way. Due to high cost of using plastics in packaging and the resulting environmental hazards, the product is packaged in sachets that use less plastic than containers. Realizing a gap on the market of liquid detergent with only Ariel as the leader, this may be OMO’s venture to get the second rung on the ladder in the mind of prospects (the law of ladder). This screams out: “Women of the house, we are targeting you! Lorem ipsum (Open in a new window) Opens in new window. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! Realizing this, the leading brand in Vietnam detergent market – OMO launched a series of commercials bombarding the media with Television as the key channel. Omo detergent is purposed to remove the most stubborn stains in clothes and garments. The target of the product is stains arising from mechanical work such as lubricants and farm products. And how to turn that strength into a weakness. In this process, the product will be presented as an affordable detergent that is gentle on skin while still being effective in removing stains. At the same time, with this idea, OMO is sending out a very special message: “Women of the house, when you are washing clothes, you are also expressing your love and care for your children, for their growing up.OMO understands and treasures your role in the family.
The product came from the growing need for washing detergents in most households in the United Kingdom. Now that OMO owns a “powerful word” in the mind of its prospects, OMO means “whirlwind” and vice versa.
However, it choses a totally different way from Ariel to approach the market. In this way, the house wife would realise that washing clothes is a way to show their love for their relatives, to love and to be loved. In addition, by repeatedly mentioning the word “whirlwind”, OMO is applying the law of focus.They “burn” their way into the prospects’ mind by narrowing the focus to a single word – “whirlwind”. With only 31 seconds, OMO managed to tell a whole story – and a very good one at that.
Moreover, the low cost of the product saves the consumers more money while still providing the required quality.
The idea for the product was market driven from the existing gap for affordable detergents in the country. Created: Nov 19, 2017| Updated: Oct 6, 2019. R081: Pre-production skills (Workbook Bundle), CIRCUIT BREAKER GCSE ASSESSMENT POINT WITH SUPPORT MATERIALS (SEC A, QUALITY STREET, REP 25 MARKER), the social and cultural context of the advert: links to Maslow, representation of 1950s women and how this relates to other advertising CSPs (namely Galaxy and NHS Represent].
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