Le siège est situé à Irvine en Californie.
[citation needed] Taco Bell is still open in Kuwait and hasn't been pulled out ever since from the Kuwaiti market.[142]. [27] After four years of boycott, Taco Bell and Yum!
[12] Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports. [109] In 2015, Taco Bell returned to the Japanese market with a new shop in the downtown area of Shibuya, Tokyo. [11], In 1991, Taco Bell opened the first Taco Bell Express in San Francisco. [53] On July 21, 2009, Gidget, the Chihuahua featured in Taco Bell ads in the late 1990s, was euthanized after suffering a stroke. [83][84], In 2017, the company released the Naked Chicken Chalupa that uses a chalupa shell made from chicken, using a similar idea to the Double Down and later that year the Naked Chicken Chips, which are chicken nuggets shaped like chips with nacho cheese. [15], In 1997, PepsiCo experimented with a new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California on El Camino Real (SR 82).
Brands) when it split from PepsiCo. [112], A Taco Bell opened in Cyprus in December 2009 in Limassol at the MY MALL Limassol.
Greece's first Taco Bell opened in Athens upon the grand opening of the newly constructed Athens Metro Mall on November 30, 2010. Its commitment to branding and its changing product lineup have made it one of the most accessible and unique fast-food restaurant chains. That's nearly double the annual income of the average American (via The Street). This experiment lasted only a few years but these locations live on under different ownership and a different name.
It was established in late 2006, after the departure of the U.S. Navy from Naval Air Station Keflavik. The promotion has been offered in several World Series, most recently in 2020, with Mookie Betts of the Los Angeles Dodgers successfully stealing a base in Game 1. Brands on May 16, 2002. In the 1980s and ’90s, the company began introducing new menu items and restaurant concepts while also expanding marketing and branding efforts. ©Taco Bell IP Holder, LLC.
Taco Bell began co-branding with KFC in 1995 when the first such co-brand opened in Clayton, North Carolina. [73], On April 28, 2014, Taco Bell ridiculed McDonald's for its "out–dated muffins", in a breakfast campaign devised by Taylor. Complete Mailing/Marketing List for Taco Bell owners. [41] Taco Bell announced plans in November 2017 to open 300 more urban and Cantina-style locations by 2022, with 50 to be located about New York City's five boroughs. In February 2014, Taco Bell made its hot sauces available for purchase, sold in bottle form at grocery stores. A large portion of this cash is for the real estate and building the restaurant, plus all the fancy equipment you'll need to make those Crunchwrap Supremes. The same year, Taco Bell introduced its mobile ordering and payment app—the first of its kind in the fast-food industry.
[125] The first Taco Bell in Spain was opened at Naval Station Rota in 2004 and is available only to those authorized to access the naval base.
[136] By August 2017, there were 17 Taco Bell branches in the United Kingdom, all of which were in England and outside of London. There are four outlets in the Bogotá area in Colombia.
[145] Since then, some Taco Bell restaurants have been closed down including those in Guelph, Hamilton, and Cambridge, Ontario among others. Brands, Form 8-K, Current Report, Filing Date May 20, 2002", "Tricon to Change Name to Yum!
The majority of Taco Bell locations are franchises. Brands agreed to make an agreement called the CIW-Yum agreement with representatives of CIW at Yum!
The #2 company on our Franchise 500 list is now looking to find its next big success overseas.
Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. Following an aggressive campaign of expansion, Taco Bell's efforts soon withered, and the chain withdrew from Poland shortly thereafter. [123] For the time being, Romania is the only country in Eastern Europe that has a Taco Bell store.[124].
https://www.britannica.com/topic/Taco-Bell.
In the early 1990s, PepsiCo opened several Taco Bell locations inside the Moscow metro system, including Metro Park Kulturi and Metro Komsomolskaya. The restaurants serve a variety of Mexican-inspired foods, that include: tacos, burritos, quesadillas, nachos, novelty and specialty items, along with a variety of "value menu" items. Aside from the company's $45,000 startup fee, Business Insider estimates that opening one can cost anywhere from $1.2 million and $2.6 million. En 1997, Taco Bell intègre Yum! Brands, we connect successful professionals like you to brands people crave! Featuring, Varsity Fanclub's Bobby Edner, the rap music style commercial shows a group of friends gathering change as they drive toward Taco Bell. [73][75][76] In October 2014, Taco Bell launched the Pink Strawberry Starburst Freeze beverage for a limited time. Taco Bell and the NBA agreed on a 4-year deal allowing them to advertise on ABC, TNT and ESPN, and NBA-themed promotions.
[needs update][161][162][163], In 2017, Forever 21 produced a clothing line in partnership with Taco Bell, featuring branded T-shirts and sweatshirts, as well as bodysuits made to look like Border Sauce packets. [151] The Annerley store opened on Saturday November 4, 2017 with about 50 people camping out overnight to be first to try the store. [126] The first Taco Bell for the public was opened in the Islazul Shopping Mall, Madrid, in December 2008. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through nearly 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. A Taco Bell had long been a presence at the U.S. Army's Yongsan Garrison, which is off-limits to non-military personnel, and for a time there was a tongue-in-cheek grassroots campaign by non-Korean, non-military foreigners in Seoul to get another Taco Bell location. In the late 2000s, Yum! In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. [146][147][148], Taco Bell first opened in Australia in September 1981, but Taco Bell was ordered to change its name after the owner of a local restaurant successfully sued Taco Bell for misleading conduct. Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1948. The new menu was created by celebrity chef Lorena Garcia, and featured the addition of: Black Beans; Cilantro Rice; Citrus & Herb Marinated Chicken; and Cilantro Dressing. [64][65], The Cool Ranch Doritos Taco, became available to order on March 7, 2013. In 2007 the company began a promotion with Major League Baseball that promised one free taco to everyone in the United States for every stolen base in the World Series. En 1978, PepsiCo rachète Taco Bell à Monsieur Glen Bell le fondateur.[4].
When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. "[57] Additionally, the chain added a new social campaign using Twitter and Facebook.
[54] She was 15 years old. Taco Bell, fast-food restaurant chain headquartered in Irvine, California, U.S., that offers Mexican-inspired foods. [13] The chain has since co-branded with Pizza Hut[14] and Long John Silver's as well. – Pale Cast of Thought (blog)", "Horsemeat scandal: Four new products test positive", "Taco Bell to open first Scottish restaurant next month", "The bizarre rise of fast food fused with snack foods", https://m.rinnoo.net/en/p/221/taco-bell/kuwait, "TSX Delisting Review – Priszm Income Fund (QSR.UN and QSR.DB)", "Company News; Pepsico Opens A Taco Bell In Mexico City", "Taco Bell makes a run across the border – Food Inc", "Superfan flies from Sydney for opening of Australia's first Taco Bell in Brisbane", "Taco Bell Annerley, Brisbane: Secret tastings in lead up to grand opening", "Collins Foods to open 50 Taco Bell restaurants in Australia", "Taco Bell El Salvador | No solo de pan vive el hombre", https://www.facebook.com/TGardensMall/photos/a.103136717947127/154038869523578/?type=3&theater, https://worldofbuzz.com/just-in-taco-bell-will-be-opening-its-1st-outlet-in-msia-soon/?fbclid=IwAR3DVqfFyAiZ91tj_4M4YbXTsZU6wkjDeXlwJeSpcEfYDCVwFkUgntNqt9g, "Taco Bell launches limited edition clothing line with Forever 21", "Taco Bell Just Released A Fashion Line, And It's Kind Of Amazing", "Fast Food Brands Turn To Custom Merchandise To Engage Consumers", https://en.wikipedia.org/w/index.php?title=Taco_Bell&oldid=986327981, Wikipedia indefinitely move-protected pages, Wikipedia pages semi-protected against vandalism, Articles containing potentially dated statements from 2018, All articles containing potentially dated statements, Articles containing potentially dated statements from August 2020, Articles with unsourced statements from February 2016, Wikipedia articles in need of updating from September 2020, All Wikipedia articles in need of updating, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, This page was last edited on 31 October 2020, at 04:30. The program was cancelled after much negative feedback from drivers. A second location opened in the Ártúnshöfði part of Reykjavík in November 2008.
Taco Bell est une chaîne de restauration rapide américaine, division du groupe Yum! All rights reserved. [9] In 1990, the Hot 'n Now chain was acquired. It has since been renamed to just "Cravings Value Menu", as some of the items have increased in price.
[35], In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered.
Fox Business reports that Taco Bell is on a quest to open another 2,000 brand new locations by 2023 because Americans simply must have more access to Doritos Locos tacos.
Various analysts stated that the company would have been better off using a grass-root campaign that involved in store advertising and other non-broadcast media.
[25][26], In March 2005, the Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights. The first Polish Taco Bell store was opened in 1993. Also in 1995, Taco Bell began a branding partnership with KFC, and in 1997 both became subsidiaries of Tricon Global Restaurants (later Yum!
The sandwich was removed from the menu sometime in the late 1980s to keep a strictly Tex Mex-inspired line up. Since 2000, Taco Bell has continued to find distinctive ways to brand and partner in order to attract customers. One other store opened in Uxbridge but all closed in the mid-1990s. There is also a drive-through.
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